blog post
Why has “Pure Matcha” become a popular drink in Thailand ?
From ordinary green tea in cafes… to a new trend among health-conscious people who are starting to brew Pure Matcha at home. 100% authentic matcha from Japan is gaining strong popularity in Thailand.
Pure Matcha is finely ground green tea powder made from high-quality Japanese tea leaves. It contains no added flavors, no sugar, and no filtered residue. You drink the whole leaf in powdered form, which means you get many more nutrients compared to regular green tea.
Brewing matcha is not just about making a drink — it’s a small ritual that helps calm the mind because…
- L-theanine, an important compound in matcha, increases alpha brain waves associated with relaxation and focus.
- Slowly whisking the tea with a bamboo whisk (Chasen) is a mindful activity that helps keep the mind present in the moment.
- The aroma of matcha stimulates the olfactory nerves, making you feel comfortable and reducing stress.
What used to be seen only in cafes is now becoming popular for people to buy authentic matcha powder and brew at home. Drinking it brings refreshment, improves focus, and boosts overall health — while also letting you experience Japanese culture every day.
Just one cup a day can help support your body in many ways. Whether brewed hot or cold, it’s delicious and offers genuine Japanese health benefits.
On the other hand, a Japanese colleague of mine drinks matcha from Chiang Rai Province [1] every day. He says that the quality is almost the same as Japanese matcha.
[1] https://www.chouifongtea.com/
(Bee)